Welcome to Swiss Watch Gallery!

About Us


Valiram Group was established in 1935 by Utumal Valiram as a trading company importing textile, sundries and the like. An assuming store situated at lot No. 3 on Jalan Tuanku Abdul Rahman in the heart of Kuala Lumpur, the central business district of that era, little did anyone know that it would turn out to be the start of an incredible retail empire and Malaysian success story.

The Valiram business has evolved over the years, growing with each change of its stewardship. Jethanand Valiram led after the passing of his father, and now his sons, the Group’s executive directors, Sharan, Ashvin and Mukesh, are steering the business to greater heights.

The genesis of Swiss Watch Gallery is an interesting tale of time and chance. With the core business still very much in textiles and with very little experience in lifestyle retail – watch retailing in particular – the brothers’ keen eye and inherited penchant for enterprise saw opportunity in a watch concession offered by the then newly renovated Penang International Airport. With steely determination and resolve, they navigated the steep learning curve and Swiss Watch Gallery opened April 4th, 2001, with a good assortment of 16 watch brands.

Today, Swiss Watch Gallery is a multi-brand emporium of luxury watches established by luxury, fashion and lifestyle retail specialist Valiram Group. It is a riveting horology destination that caters for watch enthusiasts and collectors as much as it does for the first-time watch buyer. With an array of the world’s most beloved luxury brands and watchmaking icons within its portfolio, Swiss Watch Gallery offers a compelling shopper experience through elegantly appointed shop-in-shop boutiques enriched by exceptional service. Swiss Watch Gallery started in Penang international airport in 2001 with 16 brands. Since then, its business has expanded to across Malaysia and Singapore, representing more than 50 renowned timepiece brands across Malaysia and Singapore.