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Maurice Lacroix

Maurice Lacroix is based in Saignelégier, located in the Jura region, an area noted for its watchmaking prowess. In 2006, the Swiss watchmaking company designed and developed it first in-house movement and over successive years this has grown to 13 in-house Manufacture calibres. The company has won ten major awards for its watches over the years, with industry panels recognizing its ingenious creativity and craftsmanship. Maurice Lacrox produces 90,000 watches per year and has 3,000 points of sale. It continues to grow, based on a winning formula of quality, reliabitlity and authenticity, expressed through playful and eclectic designs backed by patented technologies and high-performing materials. The company relentlessly seeks new and innovative ways of depicting time, whilst always respecting Swiss watchmaking craftsmanship. It is this “Passion for Progress” which is at the heart of the brand’s culture.

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